3 Steps To Build Your Personal Brand Like Steve Jobs!

The biggest differentiator between your business and your competitors’ is YOU. Your unique way of doing things, your unique values in life, your unique experiences in life. Those things can never be copied.

In case you can mix your personality with your business, you are already standing out from the crowd. So enough explanation on why you should be doing the personal branding. Now, let’s dive straight into how you can do it effectively like Steve Jobs did.

HereNow Digital Jerin Jacob

  1. Be Authentic

Without any doubt, you know that Steve Jobs has been the face of the Apple then and now. People could easily connect with his personal philosophies like simplicity and mastery which he later brought into Apple’s products as well.

The challenge for many entrepreneurs is that they fake themselves to be someone else than bringing up their uniqueness.

When Steve Jobs was starting up, he built the culture of wearing casuals inside Apple offices while IBMers were wearing boring suits. He could have followed the crowd to fake themselves as corporates. But he decided to stay true to who he was. That turned out to be the biggest cultural differentiator between Apple and then giant IBM.

Being yourself and finding who you truly are is the first step in personal branding. In case you fake yourself, people can easily sense the same. And they will start associating fakeness as your identity.

So be real!

  1. Own The Platform

Whenever Steve Jobs was on the stage he owned the platform and made the crowd really enjoy the presentation with his jokes, with his philosophical nuggets, and even with quotes of some great men.
Just like Steve did, engaging your target audience with your personal brand is critical. The new stage, the new platform is Social Media. Are you owning it with engaging content?

Be active on social media to connect with your audience.

  1. Deliver

Whatever you say to your people, you must be willing to deliver them with integrity. Steve Jobs spoke about simplicity, about easy-to-use-machines, about combining liberal art + technology + humanities. And he did deliver those ideas through his products – iPhone, iPad, iMac and many.

Same way you have to deliver things every time without exception. That’s how you get the good reputation for your personal brand. Having good reputation is the key to the success of your personal brand.

By the way in case you are wondering how can you deliver products like iPhone, no need, the point is, delivering value to your audience. It can be a blog post to educate or it can be a video series to teach something. Whatever it may be, always make sure you deliver value to your target audience.

Conclusion:

You shouldn’t wait till people recognize you as the Steve Jobs of your industry to show your face as the man behind your business. Be the Steve Jobs of your industry now then introduce your business to your target audience. And remember everything happens when you at least – start!

P.S. Are you looking to scale up your business by owning the platform that is by leveraging social media? We can support you with social media content management, register here for a free social media telephonic consultation (In English, Hindi, Tamil or in Malayalam). Register here!

Hope this write-up has been helpful to you. By the way, do you know someone who would really love to read this? If so, go ahead and share this article with that person. Sharing is caring.

6 Simple Ways To Figure Out Whether Someone You Know Is A Real Or A Fake Entrepreneur?

Nowadays people are happy and proud to call themselves as entrepreneurs than ever in the past. People who catch up with their friends in the busy street or in the coffee shops to share random ideas call themselves as an entrepreneur even before executing those ideas. Above all, everywhere from the LinkedIn profile to their blog post, you can read many people referring themselves as an entrepreneur.

Then how can you really figure out that someone is a fake entrepreneur or a real entrepreneur?

BlogInside2 copy

To have a better understanding, one must understand the term, Entrepreneur:

Entrepreneur is someone who does thing out of passion without keeping in mind about the monetary benefit. They know well to design their business by them playing outside. They are aware of the role of business strategies. True entrepreneurs are vision oriented, they are passionate in doing things.

 

So here are the 6 ways to separate the milk and the water easily:

1. Starts Without A Vision

The real entrepreneurs understand themselves first. Why and what they do for. They always define their ‘Why’ first. They choose themselves to be an entrepreneur for contributing something better to the world without the monetary benefit.

2.  Not Influential

The real entrepreneurs are influencers. They influence others with their passion for contributing better and premium quality products to the society.

3.  No Team

A real entrepreneur knows the importance of a team. They believe in the following Brain Tracy’s quote:

“Teamwork is so important that it is virtually impossible for you to reach the heights of your capabilities or make the money that you want without becoming very good at it.”

 

According to the blogging website, ‘startupcamp‘  here are the 3 more ways to differentiate the real and the fake ones!

4. Freelance Rockstar

Unlike a real entrepreneur, the goal of a freelancer is to have a steady job with no jobs. They trade their craft for money. The main intention of the freelancer is to work without a boss. They are self-employees.

Entrepreneurs don’t trade their time for dollars. With the freelancer model, you can only make as much money as you have time. It’s a losing structure.

 

5. Employee At Your Own Company

Fakentrepreneurs are someone who works in the business rather than on their business. They are like a self-employed, they don’t know to build a strategy for their business. They don’t know how to design their business without them been fully involved.

Michael Gerber in his book ‘The E-Myth’ refers to these fakepreneurs as ‘technicians’. Those who are so good at their craft are unable to work for someone else but so weak at the required competencies of growing a company, that they end up reverting to employee-based technician mentality.

Technicians spend almost all their time working in their business instead of working on their business.

 

6. Employable Under The Right Condition

Fakentrepreneurs look for better job opportunities to jump at the right time. Employment is not an option for your future. People (even if they currently work for themselves) who would even consider a well paid secure job over chasing their dream, are not entrepreneurs.

Conclusion:

Entrepreneurs know you can chase your own dream, or help someone else chase theirs. They always choose the first.

P.S. In case you want to create content and to manage your social media accounts professionally on your behalf, click here.

Hope this write-up has been helpful to you. By the way, do you know someone who would really love to read this? If so, go ahead and share this article with that person. Sharing is caring.

Why Should Your Business Have Strong Social Media Presence?

Everyone knows the importance of social media and half of them already have a Facebook page for their business. But the truth of the matter is that they are not active as they should be.

Let me share the 3 reasons why you should be active on social media:

  1. Door-to-door Selling Don’t Work Anymore

People still thinks that cold calling to 1000 numbers and knocking the doors randomly 1000 times would produce good results. Those days are over because your prospects have hundreds of options online and offline now than ever. So it’s hard to sell with cold calling or door to door.

So the solution is to build a community around your brand. How? Technically to create one, you can use Facebook Group or GooglePlus Community.

But to make your target audience join in the community, you need to have the right strategy. It starts with the right name for the community, in case you are a bookstore the right community name would be: Book Lovers, in case you are a home builder then the right community name would be My Dream Home likewise.

You may find a hidden idea in the below tips to grow your community, read on!

  1. No One Looks At Billboards But Does Look At Their Smart-Phones

Just like cold calling, billboards are not engaging your prospects, you need to provide value on a daily basis, then only they will look for the brand behind the value messages.

You cannot update Billboards daily, but you can do that in social media. And your target audience looks into their smartphones more often than anything outside. So daily relevant posts in Facebook, LinkedIn, Twitter and GooglePlus mean you are adding value to your target audience.

Then they would buy from you more than your competitor who continues to showcase their boring yet expensive billboards daily.

  1. Your Audience Don’t Read Newspapers

Increasing number of people are reading news online than reading the regular newspapers. More than news, they read everything online now. They research about a certain topic in Google and read it. Anything before they do physically whether it’s a purchase or a consultation or attending an event, they do research about it digitally first.

So running ads. in a newspaper would be a sheer waste of money. Instead, write blogs which can educate your target audience about your product or service. Write blogs which can provide some good solutions to their problems. Then they will see you and your brand as the authority in your industry.

Later when they are ready to buy, where else they will look for, from the authority, from the value provider. That’s you and your brand!

Conclusion

Hope the 3 reasons why you should be active on social media has helped you to decide to be active on business social media. And don’t forget to build a community around your brand, do daily posting to add value, and to write blogs to educate your prospects. This way you can scale your business much faster than ever.

P.S. In case you want to create content and to manage your social media accounts professionally on your behalf, click here.

P.S.S. How about assessing your current social media presence right now? Follow this link.

Hope this article has been helpful to you. By the way, do you know someone who would really love to read this? If so, go ahead and share this article with that person. Sharing is caring.

Steve Job’s Greatest Branding Advice (every business owner should listen to)

This is the transcript of an internal speech delivered by Steve Jobs at Apple HQ to their employees before introducing the very famous ad campaign – ‘Think Different’. This speech marks first of his series of revolutionary changes he brought into Apple, after his return back to the company.

Each word in the speech was very impactful and insightful. In case you are planning to launch an advertisement campaign for your business, you should consider reading this first, you will thank yourself that you did.

To me, marketing is about values. This is a very complicated world. It’s a very noisy world. And we are not going to get a chance to get people to remember much about us. No company is!

And so, we have to be really clear on what we want them to know about us. Now, Apple fortunately is one of the half-a-dozen best brands in the whole world – right up there with Nike, Disney, Coke, Sony – it is one of the greats of the greats, not just in this country, but all around the globe.

But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. Apple brand has clearly suffered from neglect in this area in the last few years and we need to bring it back.

The way to do that is not to talk about speeds and fees, it’s not to talk about bits and mega-hertz, it’s not to talk about why we better than Windows.

The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway! And the sales went falling.

And then tried ‘got milk?’ and the sales went up. ‘Got milk’ wasn’t even talking about the product. In fact, it focuses on the absence of the product.

But the best example of all and one of the greatest jobs of marketing that the universe has ever seen is Nike. Remember, Nike sells a commodity – they sell shoes! And yet, when you think of Nike, you feel something different than a shoe company, in their ads. as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.

What does Nike do in their advertising? They honour great athletes. And they honour great athletics. That’s who they are and that’s what they are about.

Apple spends a fortune on advertising – you would never know it.

So when I got here, we hired the ad agency that I was fortunate enough to work with years ago. And created some award winning work, including the commercial voted the best ad ever made by advertising professionals – 1984.

We started working about eight weeks ago and the question we asked was

“Our Customers want to know, who is Apple and what is it that we stand for, where do we fit in this world?”

What we are about isn’t making boxes for people to get their jobs done. Although we do that well, we do that better than almost anybody in some cases.

But Apple is about something more than that. Apple at the core, its core value – is that we believe that people with passion can change the world for the better. That’s what we believe. And we have had the opportunity to work with people like that. We have had the opportunity to work with people like you; with software developers, with customers, who have done it.

In some big and some small ways! And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think they can change the world are the ones that actually do!

So, what we’re going to do in our first brand marketing campaign in several years is to get back to that core value! A lot of things have changed; the market is in a total different place than where it was a decade ago. And Apple is totally different, and Apple’s place in it is totally different.

Believe me, the products, and the distribution strategy, and the manufacturing are totally different. And we understand that. But values and core values those things shouldn’t change.

The thing that Apple believed in at its core are the same things Apple really stands for today!

And so we wanted to find a way to communicate this and what we have is something that I am very moved by, it honours those people who have changed the world, some of them are living, some of them are not, but the ones that aren’t as you will see, you will know, that if they had ever used a computer, it would have been a Mac!

The theme of the campaign is ‘Think Different’ – it’s the people honouring the people who think different and move this world forward. And it is what we are about! It touches the soul of this company!

So – I am going to go ahead and roll it. And I hope that you feel the same way about it as I do!

Attaching the ‘Think Different’ ad. here for you to understand the true essence of what Steve was talking about.

Hope this article has been helpful to you. By the way, do you know someone who would really love to read this? If so, go ahead and share this article with that person. Sharing is caring.

P.S. In case you believe you are running an ethical business and you want  to do digital branding for your business at an affordable rate, send in your enquiry here!

Digital Branding Strategies That Every Small-Business Should Try! [Part 1]

Why nowadays businesses are engaging in digital branding? Why are they looking for branding their products and services? How does it enhances the engagement of their target audience?

For any business or public figure, branding is an important tool when it comes to the social media presence. Branding a product or service enhances the engagement of users and it helps to create better traffic to your website.

Branding allows companies not only to build their reputations but it also helps to expand beyond their product and service,  and thus add more value to the business.

Understand branding:

It is important to know what branding is, a brand is the idea/image of a specific product or service that consumers connect with by identifying the name, logo, slogan, colour of the product/service. When that idea/image is marketed so that it is identified by more and more people when there are competitive products with similar features offered by other companies.

digital-branding-and-engagement-herenow-digitalBranding is also a way to build an important company asset which is a good reputation. Whether a company has no reputation or a less than stellar reputation, branding can help change that.

Branding can build an expectation about the company’s services or products. This can encourage the company to maintain that expectation or exceed them by bringing better products and services to the market place.

First step in digital branding:

When working on brand building, the first thing that a business should look for is the Domain Name. Picking a suitable domain name lends identification of a specific product/service or  business/public figure which in turn lets prospective customers easily discover the brand. Learn more about Domain Name registration and other digital branding strategies here!

Professional social media marketers work on branding not only to build brand recognition, but also to build good reputations and a set of standards to which the company should strive to maintain or surpass.

(In case you liked this blog-post, you would also like the [Part 2] of this blog-post series. Click here to read it!)

Hope this article has been helpful to you. By the way do you know someone who would really love to read this? If so, go ahead and share this article with that person. Sharing is caring.

P.S. Analyse the current status of your business in various digital channels. Only when you measure, you will understand where you can improve. Click here to analyse your business digitally!

Digital Branding Strategies That Every Small-Business Should Try! [Part 2]

As shared in the previous article the first step in digital branding is picking up the right Domain Name.

Why do businesses need a domain name? Why do businesses get confused to pick up the right Domain Name?

domain-name-vs-website-herenow-digitalDomain Name:

For better understanding about domain name. Domain Names are something which we type in the browser to search for any website.

If you see in the Eg: To visit the website www.herenowdigital.com one has to type it’s domain-name which is herenowdigital.com in the address bar of the browser.

Let us say in a crowded place someone has to find you out, he has to call your name right? Then you would turn around and meet him. Similarly domain-name is the identifier of a website from millions of websites.

Every domain has a .com, .org, .gov suffix to identify the website category, that is .com stands for commercial, .org stands for organization and .gov stands for government likewise. There are many such suffixes available when you register the website. And the  most popular one among them, as you may know is .com.

  1. Having a domain name is a way to get exposure to your business. Registering your domain name is like an assurance that no one else can trade in the same name which you have build for yourself.
  2. Businesses can get less cost domain name from websites like godaddy.com, shopify.com and 1and1.com

godaddy_promo_codeEven if you are not ready to build out a website, you can park your domain name until you are ready to develop your website, before someone grabs the name.

Having a website has become a standard element of a new business owner’s marketing game plan.

The next thing after getting the Domain Name for digital branding  is that to build a website. Having a website of your own, adds value to your business and digital presence. Today building a website has become so easy. Businesses can build a website using free sites.

Top  free sites for building  websites.

  1. wordpress.com
  2. wix.com
  3. webstarts.com
  4. sitebuilder.com
  5. websitebuilder.com

Once you build your website, your main concern would be how to get people/traffic to your website? In that case you may read [Part 3] of this blog-post series. Click here to read it!

Hope this article has been helpful to you. By the way do you know someone who would really love to read this? If so, go ahead and share this article with that person. Sharing is caring.

P.S. Analyse the current status of your business in various digital channels. Only when you measure, you will understand where you can improve. Click here to analyse your business digitally!

Digital Branding Strategies That Every Small-Business Should Try! [Part 3]

(This is the Part 3 of digital branding series, you can read Part 1 & Part 2 by clicking here and here respectively)

Getting better engagement and traffic to their website and social-media channels have become a big challenge for business owners.

Stuck in a traffic and waiting for a green light sometimes really test our patience. In the same way to create better engagement and traffic to our business digitally, one must need great patience.

To get a better understanding about creating traffic. One must understand that website or social-media Traffics are of two types:

  1. Paid Traffic
  2. Non-Paid Traffic

website-traffic-paid-traffic-and-organic-traffic-herenow-digitalPaid traffic:

Paid traffic means we can create traffic by paying to other social media (Facebook.com, LinkedIn.com etc.) and search engines (Google.com, Bing.com etc.).

Google and Facebook are efficient content curators. They don’t own any contents but they know how to organize the worlds information in a systematic way.

Paid traffic is like renting on a car like Ola or Uber. They don’t own a single car. In the same way, paying on other websites like Facebook or Google is like renting a car. The moment you  stop paying, the traffic will gradually reduce then become non existence.

Non-paid traffic:

Time and energy need to be invested in building the content. And investing time and energy is like owning a car.

You may need to invest a lot of money in the initial stage for buying a car and later you may need to spend less money when you do the maintenance. In the same way, you may need to invest a lot of time and energy in building a great content. After the initial stage of content development you don’t have to invest much time to get the traffic.

Build content of your own on the topic you wish to share. If you see in this article, there are experts who understands organic and non-organic traffic at the same time there are large number of people who are just starting to learn about the topics.  So there will be always readers for whatever topics you may write. It’s good to share things to  people in your own platforms like blog and website. Gradually that will increase the traffic without paying.

The best practice:

But at the same time, to start with, it is good to have paid traffic along with non-paid traffic for better result.

Once traffic is in flow, you need to work out social-media branding which has got  a lot of components to it. A well planned social-media branding is like a well serviced motor bike which runs smoothly and faster.

I will be writing [Part 4] of this blog-post series which is about social-media branding and its importance in your business and personal brand. You may subscribe us by entering your email in the text-box provided in the left side of the page, so that we can notify you once the new blog post is ready for you!

Hope this article has been helpful to you. By the way do you know someone who would really love to read this? If so, go ahead and share this article with that person. Sharing is caring.

P.S. Analyse the current status of your business in various digital channels. Only when you measure, you will understand where you can improve. Click here to analyse your business digitally!

This Global Event Will Transform Your Business Like Never Before!

Event Name : CEO Money & You®
Organized by: SHINE-ADA & ABCi, In India.
Owned by: Excellerated Business School, USA.
Venue: Worldwide schedule here: http://www.moneyandyou.com/money-and-you-reviews/


CEO Money&You 

Why You Should Attend?: 

  • Attracting money
  • Leveraging money
  • Building healthy relationships with people and money
  • Working with teams and building effective teams to exponentially grow your own multi-million dollar empire.
  • Creating breakthrough in every area of your life

What Is CEO Money&You?: (See the below image also visit: http://moneyandyou.com)CEO M&Y 1

Money & You® is a very powerful and intense program – is not for everyone and it may not be for you. For me, Money & You® was the most personally challenging program I have ever taken. If you seriously want to replace what isn’t working in your life with more joy, love, prosperity and happiness – I can’t encourage you enough to attend the next Money & You®. This program changed my life and redirected my business career.The program is more about discovering ourselves than it is about money, yet in the process I learned more about money than I ever dreamed possible” Robert T Kiyosaki (Author of the Best Selling Book – Rich Dad Poor Dad)

“I encourage anyone to take this program, for it will not only show you how to do a minor vector in your life – it will re-vector your entire life and you will be grateful for it”– Jack Canfield (Co-Author, Chicken Soup for the Soul & Co-Creator of The Secret)

Who Is The Trainer?: (No Trainers / No Coaches But Highly Successful Entrepreneurs Who Have Applied the M&Y Principles as Instructors, One of Such Great Instructor’s Details Below)

DOMINIQUE LYONE (CEO of COS, Australia, 2nd largest chain of office supplies business with $135million Annual Sales & Founder of Lyone Foundation)

His Story Here:

Where to Inquire?: http://shine-ada.com/shine-abci-program/


Hope this introduction on the event has been helpful to you. By the way, do you know someone who would really love this event? If so, go ahead and share this article with that person. Sharing is caring!

How You Too Can Innovate Like Apple?

 

There are two types of entrepreneurs, one set who loves copying ideas from their competitors and another set who believes in coming up with original ideas. Some say copying ideas are not the right business practice and are unethical. Another set says it’s perfectly okay to copy rather than reinventing the wheel.

The right way should be the middle way which has been used by one of the greatest innovative company – Apple Inc. Read on!

Earth’s most valuable company – Apple’s guiding principle has been the famous quote of the greatest artist Pablo Picasso which is

 

“Good artists copy, great artists steal”.

 

Unfortunately many people don’t understand its real meaning and they think it is a green signal to do bad acts like stealing.

But the true essence of the quote is this: when Picasso used ‘copy’ he meant – ‘using as it is’ without improving anything on the copied idea.

By the word ‘steal’ he meant – ‘making your own’ by improving upon the existing idea. For that, one needs to do tremendous amount of innovation. 

How You Can Do It?

Japanese way of innovation is the perfect example. They are known for their expertise in market research. From the ideas they get through the market research, they will come up with something completely new to the market.

In case you want an easy way to ‘steal’ like great artists. Do the market research on your idea. Then connect the existing ideas and package it to a new product.

Eg: Before iPhone – there was touch screen, there was PDAs, there was internet connectivity in mobile phones. But Steve Jobs and the Apple team packaged all the aforementioned technologies after improving each of them. The out come is way greater than the sum of its parts – the iPhone.

 

Market research + connect the existing ideas + improve & package it as a single unit = disruptive product/service

 

Who knows the idea which “you have made your own” through relentless innovation can change the world for the better. Keep innovating!

Hope this article has been helpful to you. By the way do you know someone who would really love to read this? If so, go ahead and share this article with that person. Sharing is caring.

P.S. Analyse the current status of your business in various digital channels. Only when you measure, you will understand where you can improve. Click here to analyse your business digitally!

3 Simple Tricks to Become Like Steve Jobs & Mark Zuckerberg!

First of all my apologies to disappoint you by telling the truth that you cannot become Steve Jobs and Mark Zuckerberg anymore; those names have been already defined by themselves.

Yet don’t worry, you have an interesting choice that is to become the best version of yourself and make people write articles with your names as the subject line, just like this one.

So this article is about the #3 Simple Tricks to Become Your Best Self not to become someone else. Fair enough? Here we go:

1. Never Close Your Mind

Steve Jobs

To become something of valuable to the world you should keep your heart and mind widely open to new ideas and latest technological advancements. In case you shut your minds’ door closed you will never be able to learn anything new. That will, in turn, keep you stuck in wherever you are.

So rather than being a victim to your current realities, go ahead, open up and learn even the most unconventional ideas. When you go to the edges of your limits and learn, then your limits expand, so as your mind, so as your life.

When Steve Jobs was young he bunked his regular classes to learn calligraphy. Which later helped him to integrate fonts in Mac which  in turn was copied by Microsoft. Now these awesome fonts are everywhere. The point is, the beautiful letters you are reading right now is because one man’s decision to be open and to learn out of his comfort zone.

2. Act On It First

When new ideas are being passed on to you, rather than blindly believing and submissively following, do try the concept yourself and then find out whether it is good for you as a person. It can be a new habit or a new idea or a new technique, whatever it is, try it first, experience its goodness then only go ahead and make it a part of your being or your project.

When Mark Zuckerberg got this idea from a co-student to create a social platform for college students. He didn’t do a market research or didn’t go on to find a mentor to be consulted. He started acting on the idea the very night itself. Mark innovated on it and then he found out it can be used to connect a larger audience not just college students. That’s how Facebook was born.

3. Read Books Which Transforms You

Above #2 ways are easy to integrate into your life. But to make reading as a habit takes conscious effort. Look around, you will realise that reading is that single habit which successful people embrace while mediocre tend to embarrass. Read vigorously and read the books which are even outside of your comfort zone.

You will be amazed to experience the drastic life transformation happens in you even by reading a single book. But you should take care of choosing the right books which are worthy of your time.

As far as Steve Jobs is concerned he was reading all the time. When he visited India, he read Autobiography of a Yogi several times. And read that book every year.

And Mark Zuckerberg has been a part of #AYearOfBooks initiative where he reads a new book every #2 weeks.

So open up, act and read to become legendary not like Steve and Mark but like your best self.

Hope these #3 tricks have been helpful to you. By the way, do you know someone who would really love these tips? If so, go ahead and share this article with that person. Sharing is caring.

P.S. Analyse the current status of your business in various digital channels. Only when you measure, you will understand where you can improve. Click here to analyse your business digitally!