Ancy Jerin - HereNow Digital

6 Simple Ways To Figure Out Whether Someone You Know Is A Real Or A Fake Entrepreneur?

Nowadays people are happy and proud to call themselves as entrepreneurs than ever in the past. People who catch up with their friends in the busy street or in the coffee shops to share random ideas call themselves as an entrepreneur even before executing those ideas. Above all, everywhere from the LinkedIn profile to their blog post, you can read many people referring themselves as an entrepreneur.

Then how can you really figure out that someone is a fake entrepreneur or a real entrepreneur?

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To have a better understanding, one must understand the term, Entrepreneur:

Entrepreneur is someone who does thing out of passion without keeping in mind about the monetary benefit. They know well to design their business by them playing outside. They are aware of the role of business strategies. True entrepreneurs are vision oriented, they are passionate in doing things.

 

So here are the 6 ways to separate the milk and the water easily:

1. Starts Without A Vision

The real entrepreneurs understand themselves first. Why and what they do for. They always define their ‘Why’ first. They choose themselves to be an entrepreneur for contributing something better to the world without the monetary benefit.

2.  Not Influential

The real entrepreneurs are influencers. They influence others with their passion for contributing better and premium quality products to the society.

3.  No Team

A real entrepreneur knows the importance of a team. They believe in the following Brain Tracy’s quote:

“Teamwork is so important that it is virtually impossible for you to reach the heights of your capabilities or make the money that you want without becoming very good at it.”

 

According to the blogging website, ‘startupcamp‘  here are the 3 more ways to differentiate the real and the fake ones!

4. Freelance Rockstar

Unlike a real entrepreneur, the goal of a freelancer is to have a steady job with no jobs. They trade their craft for money. The main intention of the freelancer is to work without a boss. They are self-employees.

Entrepreneurs don’t trade their time for dollars. With the freelancer model, you can only make as much money as you have time. It’s a losing structure.

 

5. Employee At Your Own Company

Fakentrepreneurs are someone who works in the business rather than on their business. They are like a self-employed, they don’t know to build a strategy for their business. They don’t know how to design their business without them been fully involved.

Michael Gerber in his book ‘The E-Myth’ refers to these fakepreneurs as ‘technicians’. Those who are so good at their craft are unable to work for someone else but so weak at the required competencies of growing a company, that they end up reverting to employee-based technician mentality.

Technicians spend almost all their time working in their business instead of working on their business.

 

6. Employable Under The Right Condition

Fakentrepreneurs look for better job opportunities to jump at the right time. Employment is not an option for your future. People (even if they currently work for themselves) who would even consider a well paid secure job over chasing their dream, are not entrepreneurs.

Conclusion:

Entrepreneurs know you can chase your own dream, or help someone else chase theirs. They always choose the first.

P.S. In case you want to create content and to manage your social media accounts professionally on your behalf, click here.

Hope this write-up has been helpful to you. By the way, do you know someone who would really love to read this? If so, go ahead and share this article with that person. Sharing is caring.

Digital Branding Strategies That Every Small-Business Should Try! [Part 1]

Why nowadays businesses are engaging in digital branding? Why are they looking for branding their products and services? How does it enhances the engagement of their target audience?

For any business or public figure, branding is an important tool when it comes to the social media presence. Branding a product or service enhances the engagement of users and it helps to create better traffic to your website.

Branding allows companies not only to build their reputations but it also helps to expand beyond their product and service,  and thus add more value to the business.

Understand branding:

It is important to know what branding is, a brand is the idea/image of a specific product or service that consumers connect with by identifying the name, logo, slogan, colour of the product/service. When that idea/image is marketed so that it is identified by more and more people when there are competitive products with similar features offered by other companies.

digital-branding-and-engagement-herenow-digitalBranding is also a way to build an important company asset which is a good reputation. Whether a company has no reputation or a less than stellar reputation, branding can help change that.

Branding can build an expectation about the company’s services or products. This can encourage the company to maintain that expectation or exceed them by bringing better products and services to the market place.

First step in digital branding:

When working on brand building, the first thing that a business should look for is the Domain Name. Picking a suitable domain name lends identification of a specific product/service or  business/public figure which in turn lets prospective customers easily discover the brand. Learn more about Domain Name registration and other digital branding strategies here!

Professional social media marketers work on branding not only to build brand recognition, but also to build good reputations and a set of standards to which the company should strive to maintain or surpass.

(In case you liked this blog-post, you would also like the [Part 2] of this blog-post series. Click here to read it!)

Hope this article has been helpful to you. By the way do you know someone who would really love to read this? If so, go ahead and share this article with that person. Sharing is caring.

P.S. Analyse the current status of your business in various digital channels. Only when you measure, you will understand where you can improve. Click here to analyse your business digitally!

Digital Branding Strategies That Every Small-Business Should Try! [Part 2]

As shared in the previous article the first step in digital branding is picking up the right Domain Name.

Why do businesses need a domain name? Why do businesses get confused to pick up the right Domain Name?

domain-name-vs-website-herenow-digitalDomain Name:

For better understanding about domain name. Domain Names are something which we type in the browser to search for any website.

If you see in the Eg: To visit the website www.herenowdigital.com one has to type it’s domain-name which is herenowdigital.com in the address bar of the browser.

Let us say in a crowded place someone has to find you out, he has to call your name right? Then you would turn around and meet him. Similarly domain-name is the identifier of a website from millions of websites.

Every domain has a .com, .org, .gov suffix to identify the website category, that is .com stands for commercial, .org stands for organization and .gov stands for government likewise. There are many such suffixes available when you register the website. And the  most popular one among them, as you may know is .com.

  1. Having a domain name is a way to get exposure to your business. Registering your domain name is like an assurance that no one else can trade in the same name which you have build for yourself.
  2. Businesses can get less cost domain name from websites like godaddy.com, shopify.com and 1and1.com

godaddy_promo_codeEven if you are not ready to build out a website, you can park your domain name until you are ready to develop your website, before someone grabs the name.

Having a website has become a standard element of a new business owner’s marketing game plan.

The next thing after getting the Domain Name for digital branding  is that to build a website. Having a website of your own, adds value to your business and digital presence. Today building a website has become so easy. Businesses can build a website using free sites.

Top  free sites for building  websites.

  1. wordpress.com
  2. wix.com
  3. webstarts.com
  4. sitebuilder.com
  5. websitebuilder.com

Once you build your website, your main concern would be how to get people/traffic to your website? In that case you may read [Part 3] of this blog-post series. Click here to read it!

Hope this article has been helpful to you. By the way do you know someone who would really love to read this? If so, go ahead and share this article with that person. Sharing is caring.

P.S. Analyse the current status of your business in various digital channels. Only when you measure, you will understand where you can improve. Click here to analyse your business digitally!

Digital Branding Strategies That Every Small-Business Should Try! [Part 3]

(This is the Part 3 of digital branding series, you can read Part 1 & Part 2 by clicking here and here respectively)

Getting better engagement and traffic to their website and social-media channels have become a big challenge for business owners.

Stuck in a traffic and waiting for a green light sometimes really test our patience. In the same way to create better engagement and traffic to our business digitally, one must need great patience.

To get a better understanding about creating traffic. One must understand that website or social-media Traffics are of two types:

  1. Paid Traffic
  2. Non-Paid Traffic

website-traffic-paid-traffic-and-organic-traffic-herenow-digitalPaid traffic:

Paid traffic means we can create traffic by paying to other social media (Facebook.com, LinkedIn.com etc.) and search engines (Google.com, Bing.com etc.).

Google and Facebook are efficient content curators. They don’t own any contents but they know how to organize the worlds information in a systematic way.

Paid traffic is like renting on a car like Ola or Uber. They don’t own a single car. In the same way, paying on other websites like Facebook or Google is like renting a car. The moment you  stop paying, the traffic will gradually reduce then become non existence.

Non-paid traffic:

Time and energy need to be invested in building the content. And investing time and energy is like owning a car.

You may need to invest a lot of money in the initial stage for buying a car and later you may need to spend less money when you do the maintenance. In the same way, you may need to invest a lot of time and energy in building a great content. After the initial stage of content development you don’t have to invest much time to get the traffic.

Build content of your own on the topic you wish to share. If you see in this article, there are experts who understands organic and non-organic traffic at the same time there are large number of people who are just starting to learn about the topics.  So there will be always readers for whatever topics you may write. It’s good to share things to  people in your own platforms like blog and website. Gradually that will increase the traffic without paying.

The best practice:

But at the same time, to start with, it is good to have paid traffic along with non-paid traffic for better result.

Once traffic is in flow, you need to work out social-media branding which has got  a lot of components to it. A well planned social-media branding is like a well serviced motor bike which runs smoothly and faster.

I will be writing [Part 4] of this blog-post series which is about social-media branding and its importance in your business and personal brand. You may subscribe us by entering your email in the text-box provided in the left side of the page, so that we can notify you once the new blog post is ready for you!

Hope this article has been helpful to you. By the way do you know someone who would really love to read this? If so, go ahead and share this article with that person. Sharing is caring.

P.S. Analyse the current status of your business in various digital channels. Only when you measure, you will understand where you can improve. Click here to analyse your business digitally!