Jerin Jacob - HereNow Digital

Helping ethical businesses to thrive using digital marketing

3 Steps To Build Your Personal Brand Like Steve Jobs!

The biggest differentiator between your business and your competitors’ is YOU. Your unique way of doing things, your unique values in life, your unique experiences in life. Those things can never be copied.

In case you can mix your personality with your business, you are already standing out from the crowd. So enough explanation on why you should be doing the personal branding. Now, let’s dive straight into how you can do it effectively like Steve Jobs did.

HereNow Digital Jerin Jacob

  1. Be Authentic

Without any doubt, you know that Steve Jobs has been the face of the Apple then and now. People could easily connect with his personal philosophies like simplicity and mastery which he later brought into Apple’s products as well.

The challenge for many entrepreneurs is that they fake themselves to be someone else than bringing up their uniqueness.

When Steve Jobs was starting up, he built the culture of wearing casuals inside Apple offices while IBMers were wearing boring suits. He could have followed the crowd to fake themselves as corporates. But he decided to stay true to who he was. That turned out to be the biggest cultural differentiator between Apple and then giant IBM.

Being yourself and finding who you truly are is the first step in personal branding. In case you fake yourself, people can easily sense the same. And they will start associating fakeness as your identity.

So be real!

  1. Own The Platform

Whenever Steve Jobs was on the stage he owned the platform and made the crowd really enjoy the presentation with his jokes, with his philosophical nuggets, and even with quotes of some great men.
Just like Steve did, engaging your target audience with your personal brand is critical. The new stage, the new platform is Social Media. Are you owning it with engaging content?

Be active on social media to connect with your audience.

  1. Deliver

Whatever you say to your people, you must be willing to deliver them with integrity. Steve Jobs spoke about simplicity, about easy-to-use-machines, about combining liberal art + technology + humanities. And he did deliver those ideas through his products – iPhone, iPad, iMac and many.

Same way you have to deliver things every time without exception. That’s how you get the good reputation for your personal brand. Having good reputation is the key to the success of your personal brand.

By the way in case you are wondering how can you deliver products like iPhone, no need, the point is, delivering value to your audience. It can be a blog post to educate or it can be a video series to teach something. Whatever it may be, always make sure you deliver value to your target audience.


You shouldn’t wait till people recognize you as the Steve Jobs of your industry to show your face as the man behind your business. Be the Steve Jobs of your industry now then introduce your business to your target audience. And remember everything happens when you at least – start!

P.S. Are you looking to scale up your business by owning the platform that is by leveraging social media? We can support you with social media content management, register here for a free social media telephonic consultation (In English, Hindi, Tamil or in Malayalam). Register here!

Hope this write-up has been helpful to you. By the way, do you know someone who would really love to read this? If so, go ahead and share this article with that person. Sharing is caring.

Why Should Your Business Have Strong Social Media Presence?

Everyone knows the importance of social media and half of them already have a Facebook page for their business. But the truth of the matter is that they are not active as they should be.

Let me share the 3 reasons why you should be active on social media:

  1. Door-to-door Selling Don’t Work Anymore

People still thinks that cold calling to 1000 numbers and knocking the doors randomly 1000 times would produce good results. Those days are over because your prospects have hundreds of options online and offline now than ever. So it’s hard to sell with cold calling or door to door.

So the solution is to build a community around your brand. How? Technically to create one, you can use Facebook Group or GooglePlus Community.

But to make your target audience join in the community, you need to have the right strategy. It starts with the right name for the community, in case you are a bookstore the right community name would be: Book Lovers, in case you are a home builder then the right community name would be My Dream Home likewise.

You may find a hidden idea in the below tips to grow your community, read on!

  1. No One Looks At Billboards But Does Look At Their Smart-Phones

Just like cold calling, billboards are not engaging your prospects, you need to provide value on a daily basis, then only they will look for the brand behind the value messages.

You cannot update Billboards daily, but you can do that in social media. And your target audience looks into their smartphones more often than anything outside. So daily relevant posts in Facebook, LinkedIn, Twitter and GooglePlus mean you are adding value to your target audience.

Then they would buy from you more than your competitor who continues to showcase their boring yet expensive billboards daily.

  1. Your Audience Don’t Read Newspapers

Increasing number of people are reading news online than reading the regular newspapers. More than news, they read everything online now. They research about a certain topic in Google and read it. Anything before they do physically whether it’s a purchase or a consultation or attending an event, they do research about it digitally first.

So running ads. in a newspaper would be a sheer waste of money. Instead, write blogs which can educate your target audience about your product or service. Write blogs which can provide some good solutions to their problems. Then they will see you and your brand as the authority in your industry.

Later when they are ready to buy, where else they will look for, from the authority, from the value provider. That’s you and your brand!


Hope the 3 reasons why you should be active on social media has helped you to decide to be active on business social media. And don’t forget to build a community around your brand, do daily posting to add value, and to write blogs to educate your prospects. This way you can scale your business much faster than ever.

P.S. In case you want to create content and to manage your social media accounts professionally on your behalf, click here.

P.S.S. How about assessing your current social media presence right now? Follow this link.

Hope this article has been helpful to you. By the way, do you know someone who would really love to read this? If so, go ahead and share this article with that person. Sharing is caring.

Steve Job’s Greatest Branding Advice (every business owner should listen to)

This is the transcript of an internal speech delivered by Steve Jobs at Apple HQ to their employees before introducing the very famous ad campaign – ‘Think Different’. This speech marks first of his series of revolutionary changes he brought into Apple, after his return back to the company.

Each word in the speech was very impactful and insightful. In case you are planning to launch an advertisement campaign for your business, you should consider reading this first, you will thank yourself that you did.

To me, marketing is about values. This is a very complicated world. It’s a very noisy world. And we are not going to get a chance to get people to remember much about us. No company is!

And so, we have to be really clear on what we want them to know about us. Now, Apple fortunately is one of the half-a-dozen best brands in the whole world – right up there with Nike, Disney, Coke, Sony – it is one of the greats of the greats, not just in this country, but all around the globe.

But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. Apple brand has clearly suffered from neglect in this area in the last few years and we need to bring it back.

The way to do that is not to talk about speeds and fees, it’s not to talk about bits and mega-hertz, it’s not to talk about why we better than Windows.

The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway! And the sales went falling.

And then tried ‘got milk?’ and the sales went up. ‘Got milk’ wasn’t even talking about the product. In fact, it focuses on the absence of the product.

But the best example of all and one of the greatest jobs of marketing that the universe has ever seen is Nike. Remember, Nike sells a commodity – they sell shoes! And yet, when you think of Nike, you feel something different than a shoe company, in their ads. as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.

What does Nike do in their advertising? They honour great athletes. And they honour great athletics. That’s who they are and that’s what they are about.

Apple spends a fortune on advertising – you would never know it.

So when I got here, we hired the ad agency that I was fortunate enough to work with years ago. And created some award winning work, including the commercial voted the best ad ever made by advertising professionals – 1984.

We started working about eight weeks ago and the question we asked was

“Our Customers want to know, who is Apple and what is it that we stand for, where do we fit in this world?”

What we are about isn’t making boxes for people to get their jobs done. Although we do that well, we do that better than almost anybody in some cases.

But Apple is about something more than that. Apple at the core, its core value – is that we believe that people with passion can change the world for the better. That’s what we believe. And we have had the opportunity to work with people like that. We have had the opportunity to work with people like you; with software developers, with customers, who have done it.

In some big and some small ways! And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think they can change the world are the ones that actually do!

So, what we’re going to do in our first brand marketing campaign in several years is to get back to that core value! A lot of things have changed; the market is in a total different place than where it was a decade ago. And Apple is totally different, and Apple’s place in it is totally different.

Believe me, the products, and the distribution strategy, and the manufacturing are totally different. And we understand that. But values and core values those things shouldn’t change.

The thing that Apple believed in at its core are the same things Apple really stands for today!

And so we wanted to find a way to communicate this and what we have is something that I am very moved by, it honours those people who have changed the world, some of them are living, some of them are not, but the ones that aren’t as you will see, you will know, that if they had ever used a computer, it would have been a Mac!

The theme of the campaign is ‘Think Different’ – it’s the people honouring the people who think different and move this world forward. And it is what we are about! It touches the soul of this company!

So – I am going to go ahead and roll it. And I hope that you feel the same way about it as I do!

Attaching the ‘Think Different’ ad. here for you to understand the true essence of what Steve was talking about.

Hope this article has been helpful to you. By the way, do you know someone who would really love to read this? If so, go ahead and share this article with that person. Sharing is caring.

P.S. In case you believe you are running an ethical business and you want  to do digital branding for your business at an affordable rate, send in your enquiry here!

This Global Event Will Transform Your Business Like Never Before!

Event Name : CEO Money & You®
Organized by: SHINE-ADA & ABCi, In India.
Owned by: Excellerated Business School, USA.
Venue: Worldwide schedule here:

CEO Money&You 

Why You Should Attend?: 

  • Attracting money
  • Leveraging money
  • Building healthy relationships with people and money
  • Working with teams and building effective teams to exponentially grow your own multi-million dollar empire.
  • Creating breakthrough in every area of your life

What Is CEO Money&You?: (See the below image also visit: M&Y 1

Money & You® is a very powerful and intense program – is not for everyone and it may not be for you. For me, Money & You® was the most personally challenging program I have ever taken. If you seriously want to replace what isn’t working in your life with more joy, love, prosperity and happiness – I can’t encourage you enough to attend the next Money & You®. This program changed my life and redirected my business career.The program is more about discovering ourselves than it is about money, yet in the process I learned more about money than I ever dreamed possible” Robert T Kiyosaki (Author of the Best Selling Book – Rich Dad Poor Dad)

“I encourage anyone to take this program, for it will not only show you how to do a minor vector in your life – it will re-vector your entire life and you will be grateful for it”– Jack Canfield (Co-Author, Chicken Soup for the Soul & Co-Creator of The Secret)

Who Is The Trainer?: (No Trainers / No Coaches But Highly Successful Entrepreneurs Who Have Applied the M&Y Principles as Instructors, One of Such Great Instructor’s Details Below)

DOMINIQUE LYONE (CEO of COS, Australia, 2nd largest chain of office supplies business with $135million Annual Sales & Founder of Lyone Foundation)

His Story Here:

Where to Inquire?:

Hope this introduction on the event has been helpful to you. By the way, do you know someone who would really love this event? If so, go ahead and share this article with that person. Sharing is caring!

3 Simple Tricks to Become Like Steve Jobs & Mark Zuckerberg!

First of all my apologies to disappoint you by telling the truth that you cannot become Steve Jobs and Mark Zuckerberg anymore; those names have been already defined by themselves.

Yet don’t worry, you have an interesting choice that is to become the best version of yourself and make people write articles with your names as the subject line, just like this one.

So this article is about the #3 Simple Tricks to Become Your Best Self not to become someone else. Fair enough? Here we go:

1. Never Close Your Mind

Steve Jobs

To become something of valuable to the world you should keep your heart and mind widely open to new ideas and latest technological advancements. In case you shut your minds’ door closed you will never be able to learn anything new. That will, in turn, keep you stuck in wherever you are.

So rather than being a victim to your current realities, go ahead, open up and learn even the most unconventional ideas. When you go to the edges of your limits and learn, then your limits expand, so as your mind, so as your life.

When Steve Jobs was young he bunked his regular classes to learn calligraphy. Which later helped him to integrate fonts in Mac which  in turn was copied by Microsoft. Now these awesome fonts are everywhere. The point is, the beautiful letters you are reading right now is because one man’s decision to be open and to learn out of his comfort zone.

2. Act On It First

When new ideas are being passed on to you, rather than blindly believing and submissively following, do try the concept yourself and then find out whether it is good for you as a person. It can be a new habit or a new idea or a new technique, whatever it is, try it first, experience its goodness then only go ahead and make it a part of your being or your project.

When Mark Zuckerberg got this idea from a co-student to create a social platform for college students. He didn’t do a market research or didn’t go on to find a mentor to be consulted. He started acting on the idea the very night itself. Mark innovated on it and then he found out it can be used to connect a larger audience not just college students. That’s how Facebook was born.

3. Read Books Which Transforms You

Above #2 ways are easy to integrate into your life. But to make reading as a habit takes conscious effort. Look around, you will realise that reading is that single habit which successful people embrace while mediocre tend to embarrass. Read vigorously and read the books which are even outside of your comfort zone.

You will be amazed to experience the drastic life transformation happens in you even by reading a single book. But you should take care of choosing the right books which are worthy of your time.

As far as Steve Jobs is concerned he was reading all the time. When he visited India, he read Autobiography of a Yogi several times. And read that book every year.

And Mark Zuckerberg has been a part of #AYearOfBooks initiative where he reads a new book every #2 weeks.

So open up, act and read to become legendary not like Steve and Mark but like your best self.

Hope these #3 tricks have been helpful to you. By the way, do you know someone who would really love these tips? If so, go ahead and share this article with that person. Sharing is caring.

P.S. Analyse the current status of your business in various digital channels. Only when you measure, you will understand where you can improve. Click here to analyse your business digitally!

ROI of Social-Media Branding?

As you may know, social media branding is nothing but to use unique graphics and content for creating brand identity across social-media. It can be regular postings with the brand’s logo and color scheme. It can be responding to customer feed back with the brand’s culture in mind. So what would be the ROI of these social-media branding activities? Read on…

Do you know, companies like Flipkart didn’t bother about its ROI in the initial years of venturing it, in case they had, the Bansals – the founders of the company would have decided to shut down Flipkart because the ROI was very low then. Same had been the case of Amazon and Apple when they started up.

All of them focused – not on ROI but on delivering value to their customers. Gradually ROI increased. As you now know that these companies are dominating the markets. This is how you need to approach social-media branding, rather than focusing on ROI, focus on delivering value to your target audience.

ROI of Social Media - HereNow Digital

Through social-media branding you won’t necessarily generate leads for your business (unlike other digital marketing techniques) rather it will create an awareness among your target audience that your brand do exist. May be sooner or later when a need arises in them, they will definitely think about your brand and will jump for your products/services.

  1. P.S. In case you are more interested to generate leads than branding from social-media. Then you should start using digital advertisement. You can get a free consultation on digital advertisement here: (follow the link)
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How to Use Hashtags to Promote Your Business?

Many people have been using Hashtags everywhere without really understanding its basics. Some people use Hashtags to tag their friends, some Hashtag their company names so on and so forth. But Hashtags are not really meant for those purposes. This article explains Hashtags in layman’s terms. Read on.

HereNow Digital - How to use hashtags to promote your business

Hashtag Basics:

To simply put, Hashtag is a powerful way to broadcast your thoughts around the world under a specific topic through social-media.

For those who don’t know what Hashtag exactly is: It’s a certain keyword we use in social-media preceding with an hash character (‘#’), to collectively share a message on any topic. And it will be automatically grouped together under that specific topic across the world in that particular social-media.

For example, please see the sample post below:

“I have doubled my business using social-media. #DigitalMarketingVsTraditionalMarketing”.

Here as you know the #DigitalMarketingVsTraditionalMarketing is a Hashtag. You might have already noticed  that Hashtag never contains spaces between words – in case you are using multiple words. Also special characters like – ‘&’, ‘*’, ‘+’ etc. are not allowed.

There are two ends to Hashtag:

  1. Broadcasting end: Above example of posting a piece of content with an Hashtag in any social-media is the broadcasting end. The broadcasters of the Hashtags are – you, me and anyone around the world.
  1. Listing end: Here all the Hashtag messages will be listed under each particular Hashtag. To get a real sense of what is it all about, type ‘#DigitalIndia’ in the Facebook search. You will see hundreds of posts on #DigitalIndia in one single thread.

This is the place where real equality happens. Your message or your brand’s message will be enlisted along with any powerful person in the world or with any international brand. That means your message could be read along with Barak Obama or with Apple Inc. or with anyone who has Hash-tagged under that topic.

So next-time when you Hashtag, do a little research on what to Hashtag. you might end-up initiating a viral post – a trending post in the social-media world.

Tips to use Hashtags effectively:

  1. Don’t use more than 1 or 2 relevant Hashtags in each post, or it will reduce the engagement from your target users, there are authentic survey reports on the same.
  1. Do not use Hashtag in between the post, it will affect the readability of your post. Add Hashtags right after the post content which will guide your audience to further look into those Hashtag threads.
  1. Suggestion: Use only 2 Hashtags per post – let the first Hashtag represent your brand’s campaign and another a general Hashtag which is from your industry.For example, I generally use: #StayEthical and #LeadGeneration. The first hashtag will help to create a conversation under our brand’s vision. Other, the general one will help to reach out to new audience who are searching for Lead Generation.
  1. Use the same Hashtag in all social-media platforms to create the brand identity.
  1. Use pipe symbol (|) in between each Hashtag for better readability and to keep it neat and clean.Eg: #DigitalIndia | #InternetMarketing

5.5 You can even Hashtag the word Hashtag 😉

Happy hash-tagging!

  1. P.S. By the way we stand for helping ethical businesses to thrive, we do that through our lead generation and digital marketing services: (follow the link)
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